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LINEUP Games, previously known as UNKJD, has fully rebranded and stepped into its next phase—an interconnected, multi-chain gaming ecosystem built to serve over 100 million players across mobile and messaging platforms. The transition marks a major evolution from a single mobile soccer game to a full-featured network of Web2 and Web3-compatible sports titles and tools for developers.
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The platform’s centerpiece is Striker League, a 6v6 mobile soccer game, now live on iOS and Android after originally launching under the name UNKJD Soccer. Alongside it, Gold Striker, a casual mini-game, is now available through Telegram and LINE—apps with a combined audience of more than 1 billion monthly users.
By choosing Telegram and LINE, LINEUP targets key gaming communities in countries like Japan, South Korea, Thailand, and Taiwan, delivering local-first, mobile-native experiences tailored to diverse markets.
The ecosystem’s new blockchain foundation is designed to ensure a fluid and consistent gaming experience across different chains. LINEUP is already live on Solana and Base, with upcoming integration into TON (Telegram) and Kaia (LINE). A new token is on the way to unify gameplay, digital assets, and in-game economies across all platforms. Players holding the legacy $MBS token will receive an airdrop of the new ecosystem currency.
The company’s infrastructure is being built to support everything from asset ownership and progression to rewards and staking. These mechanics are crafted to work across both traditional mobile games and blockchain-enabled mini-games, offering flexibility for players at any experience level.
LINEUP’s momentum is backed by partnerships with major global brands including Meta, PUMA, AC Milan, and Paulo Dybala, which are key to its global user acquisition strategy. The company’s leadership includes former executives from Playtika and Azuki, with past experience in growing large-scale hits like Slotomania and World Series of Poker.
With Striker League gaining traction, LINEUP is already developing additional mobile-first sports titles using its current tech stack and IP. These games are set to combine high-quality gameplay with lightweight, accessible Web3 features that allow for token-based rewards, digital collectibles, and tournament-based prize pools—without requiring deep blockchain knowledge.