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iQOO SOUL, the BGMI section of S8UL, has established a historic relationship with Monster Energy, a worldwide energy drink powerhouse, marking a significant advancement for Indian esports. In addition to becoming the first Indian team to partner with Monster Energy, iQOO SOUL is now a part of a select group of global esports organizations that are connected to the company.
As part of the agreement, Monster Energy’s logo will be placed prominently in the upper-right corner of the iQOO SOUL team shirt to represent the new collaboration. Since its launch, iQOO SOUL, a prominent force in the Battlegrounds Mobile India (BGMI) market, has received numerous honors. The squad is prepared to continue performing at the highest level in future competitions with the help of Monster Energy.
Animesh Agarwal, co-founder of iQOO SOUL, expressed the significance of this milestone, stating, “This partnership with Monster Energy is a huge milestone, not just for iQOO SOUL but for the Indian esports ecosystem as a whole. Esports, much like traditional sports, demands peak performance—both physically and mentally. Endurance, focus, and consistency are what separate the best from the rest. Teaming up with Monster Energy is about aligning with a brand that understands the mindset of champions and helps us stay at the top of our game. We are excited for what’s to come and look forward to working closely with Monster Energy to create more opportunities and experiences for our fans and the larger gaming community.”
As a leader in the energy drink industry, Monster Energy has a long history of supporting esports globally. Its sponsorship portfolio includes top-tier teams such as Team Liquid, the 2024 International champions, USA-based Gen.G, and Made in Brazil (MIBR). The brand also partnered with the Call of Duty League in 2024, underscoring its commitment to esports growth.
iQOO SOUL has also been a trailblazer in Indian esports, making history in 2023 by becoming the first Indian esports team to sign a title sponsorship deal with a leading smartphone brand, iQOO. Furthermore, prominent content creator Kaashvi Hiranandani (KaashPlays) joined the Monster Energy roster, along with iQOO SOUL co-founders Animesh Agarwal (8Bit Thug) and Naman Mathur (Mortal).
As the team prepares for the Challenge Finals of the Snapdragon Pro Series BGMI Season 6, iQOO SOUL is poised to continue shaping the future of Indian esports, powered by its new partnership with Monster Energy.