GIANTX and Goodfella’s Unite to Bring Gamers and Pizza Lovers Together

Leading UK frozen food company Goodfella’s has partnered with esports giant GIANTX for a year. By involving both casual gamers and esports enthusiasts, this partnership, which is scheduled for 2025, seeks to combine the worlds of gaming and delectable cuisine. Both GIANTX and Goodfella’s are prepared to introduce new entertainment to the UK gaming community with creative content and thrilling giveaways.

When it comes to digital content consumption, the gaming community is one of the most devoted. Research indicates that viewers of gaming videos are 53% more interested than viewers of other well-liked YouTube categories, such as fashion, leisure, and cuisine. Making use of this, Goodfella’s will blend in well with GIANTX’s well-known social media campaigns and casual gaming content series, guaranteeing that fans will experience both excellent gameplay and delicious pizza.

Throughout the partnership, Goodfella’s branding will be featured in GIANTX’s signature series, such as the widely loved ‘Guess the Series.’ In addition, the collaboration will highlight well-known faces from GIANTX, including VALORANT player Tomás “Tomaszy” Machado, LEC Head Coach André Guilhoto, and Esports Manager Alex Hehn. Adding to the excitement, GIANTX content creator Ella ‘Tenshi’ Merry will star in Goodfella’s latest TV ad, further intertwining the gaming and food industries.

Strengthening the Connection Between Brands and Esports

This partnership underscores the growing appeal of esports for mainstream brands. By engaging with the gaming audience in an authentic way, Goodfella’s aims to make an impact beyond traditional advertising. GIANTX CEO José Diaz emphasized the synergy between the two brands, stating, “We are delighted to welcome Goodfella’s to the GIANTX family! We’ve always believed in creating experiences that resonate with our fans, and Goodfella’s is the perfect partner to help us deliver just that. With shared values in a commitment to quality, innovation, and giving back to the communities we serve, we are excited to continue gifting our fans and the global gaming community engaging content and gear to elevate their gaming experience.”

Mike Sowerby, Marketing Director at Birds Eye, Goodfella’s parent company, echoed this sentiment. “Goodfella’s is passionate about bringing people together – it’s all about creating memorable moments with good food and great company. By partnering with GIANTX, we’re excited to bring the Goodfella’s brand to the vibrant, dynamic and growing gaming audience and with the same energy and passion that fuels their gameplay. Working with GIANTX is a huge step forward for us as we strive to reach more of the GenZ audience and drive awareness, and love, of Goodfella’s across a hugely influential new channel.”

With Goodfella’s unveiling a major rebrand, this collaboration aligns perfectly with its fresh approach. Together, GIANTX and Goodfella’s are ready to serve up excitement, one slice at a time. Stay tuned for more updates on exclusive content and fan giveaways.