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Web3 gaming on Telegram keeps pulling bigger ideas into the spotlight. A new release blends fast gameplay, recognizable digital art, and a massive messaging audience in a way that feels built for daily play rather than hype cycles.
Good to Know
GAMEE, part of Animoca Brands, teamed up with Azuki to release Azuki Alley Escape, now live on Telegram.
The launch brings Azuki into a native Telegram gaming format for the first time. Players jump into a skateboard runner set in The Alley, a core location within Azuki lore. The goal stays simple and fast. Chase the White Rabbit, avoid obstacles, stack rewards, and climb the leaderboard.
Azuki Alley Escape leans into short sessions designed for mobile. Runs move quickly, mistakes feel recoverable, and replay loops push competition. Along the way, players collect items tied closely to Azuki visual identity, including boards, outfits, and themed digital rewards.
The structure reflects a blend of strengths. GAMEE handles Telegram-native gameplay and frictionless access, while Azuki brings story, characters, and a built-in community culture. Together, the game aims to feel familiar to casual players while still offering depth for collectors and competitive users.
Martin Zakovec, CEO of GAMEE, said:
“Our collaboration with Azuki represents the next step in Telegram gaming. We’re uniting GAMEE’s expertise in accessible, mobile-first Web3 gameplay with Azuki’s creative universe to deliver something truly unique for players – a game that’s stylish, rewarding, and deeply connected to community culture.”
The Azuki side views the release as part of a broader media expansion.
Zagabond, CEO of Azuki, said:
“Azuki is evolving into a full entertainment IP, with our trading card game at the heart of that expansion. Working with GAMEE lets us bring the Azuki universe to Telegram, giving millions of users a fun, accessible way to engage with our world. With Azuki Alley Escape, players get their first taste of the characters and themes that shape our TCG.”
Customization plays a central role. Players unlock skateboards, outfits, and other digital items through play or by using Telegram Stars. Competitive events raise the stakes further. Leaderboard challenges offer limited-edition rewards reserved for top performers, adding urgency and repeat engagement.
Azuki Alley Escape marks the first collaboration between GAMEE and Azuki. The project also highlights how Telegram continues to evolve into a distribution layer for Web3 games that want scale without downloads or wallets at entry.
The game runs directly inside Telegram with no external app required.
Azuki Alley Escape uses an endless runner format built around skateboarding, obstacles, and leaderboards.
Players earn digital items through gameplay, events, and optional purchases using Telegram Stars.
No. New players can jump in immediately while longtime fans recognize locations and characters.