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The NFT world just got a major shake-up. Animoca Brands, a leader in digital property rights and Web3 innovation, has completed a strategic investment in Cool Cats Group — the company behind one of the most recognizable NFT collections in the space. Alongside Coin Operated Group, Animoca Brands now holds a majority interest in Cool Cats, with plans to boost community engagement, expand market opportunities, and create new experiences for fans across the globe.
Good to know
Cool Cats is a collection of 9,999 uniquely generated NFTs on the Ethereum blockchain, inspired by “Blue Cat,” a character created in 2013 by artist Colin Egan, better known as Clon. Over the years, it’s become one of the most beloved NFT brands, with a loyal community and a track record that stands out in an increasingly crowded market.
The NFT industry itself has been on an upward trend in 2025, with sales and valuations climbing again after a quiet 2024. Cool Cats’ solid market history makes it a prime candidate for strategic expansion, and Animoca Brands sees huge potential in connecting it to its growing Web3 ecosystem.
Following the deal, Animoca Brands will integrate Cool Cats into two of its biggest projects:
By linking the Western-rooted Cool Cats with the Eastern-rooted Mocaverse, Animoca Brands hopes to create crossover events, shared IP, and rewards for holders of both collections. The collaboration with Moca Network will also give Cool Cats users access to interoperability features, expanding utility and engagement.
The move comes with changes at the top. Yat Siu, Animoca Brands’ co-founder and executive chairman, and Kenneth Shek, project lead for Mocaverse and Moca Network, will join the Cool Cats board.
Yat Siu sees this as a major win for the community:
“We are thrilled to welcome Cool Cats to the Animoca Brands ecosystem. NFTs thrive on the strength of their communities, and by integrating Cool Cats into Mocaverse and Moca Network, we’re deepening these global connections and offering communities a robust ecosystem that delivers value to its stakeholders. Cats have always been the darlings of the Internet, and Cool Cats is one of the most recognized digital brands out there, perfectly exemplifying the global appeal of digital felines.”
Ken Cron, chairman and CEO of Coin Operated Group, echoed that sentiment:
“We share a vision for a future where Web3 fuels creativity and community. With Animoca Brands’ global reach and leadership in the space, Cool Cats is positioned to bring its characters and stories to fans across the world.”
For Clon, the creator of Blue Cat, the partnership fulfills a long-held dream:
“Blue Cat has always been a character with a global heart, and I’ve long believed his story was destined to connect with audiences in the East. With Animoca Brands’ reach and passion, we can bring that vision to life on a truly global stage.”
Along with Coin Operated Group, Animoca Brands now holds a majority stake in Cool Cats Group.
Mocaverse will serve as a bridge between Eastern and Western NFT communities, creating cross-project collaborations and shared rewards.
Yes. Holders are expected to gain access to new utilities, interoperability features, and community events through Moca Network and Mocaverse.
Animoca Brands’ majority investment in Cool Cats signals a new era for the beloved NFT collection. With plans to integrate it into Mocaverse and Moca Network, the partnership aims to expand the brand’s reach, connect communities across regions, and enhance its long-term value in the Web3 space. For fans of Blue Cat and NFT collectors alike, it could mean more engagement, more utility, and more opportunities on a global scale.