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Animoca Brands is diving deeper into Web3 gaming through a new partnership with AMGI Studios, the creators of My Pet Hooligan, a chaotic third-person shooter packed with rebellious rabbits and cartoon-style PvP and PvE battles. Alongside the collaboration, Animoca has also started purchasing KARRAT tokens on the open market—the utility and governance token central to AMGI’s expanding digital ecosystem.
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The partnership is more than just a publishing deal—it’s a strategic move to help build out Studio Chain, a custom Layer 2 blockchain being developed by AMGI Studios using Arbitrum Orbit and Caldera’s infrastructure. Currently in testnet, Studio Chain aims to support next-gen gaming, AI agents, and digital content with a scalable, low-cost framework for developers.
Yat Siu, co-founder and executive chairman of Animoca Brands, believes the project fits perfectly with their vision for mass blockchain adoption:
“We’re thrilled to partner with My Pet Hooligan, an innovative third-person shooter-platformer that combines engaging visuals with seamless blockchain integration… Blockchain gaming users are estimated to number as high as 100 million, and we believe that My Pet Hooligan’s blend of humor and action has the potential to attract and onboard traditional gaming audiences to Web3.”
At the center of this collaboration is KARRAT, an ERC-20 token that not only powers My Pet Hooligan’s economy but also serves as the fuel for Studio Chain. KARRAT is the native governance and utility token across AMGI’s wider digital entertainment ambitions.
AMGI Studios is also the launch partner of the Karrat Foundation, which is responsible for growing the token’s role across games, digital experiences, and other creative applications.
Animoca’s involvement includes both strategic and technical backing. In addition to advising on tokenomics and market strategy, the company will also help maintain KARRAT token liquidity.
Luke Paglia, co-founder and COO of AMGI Studios, emphasized how this partnership goes beyond just supporting a single title:
“This partnership with Animoca Brands is more than just a win for My Pet Hooligan. It’s a major step forward in building the infrastructure layer for the next generation of Web3 games… Animoca Brands shares that vision, and we’re excited to build it together.”