Animoca Brands Launches AliBAE in Early Access

Animoca Brands has opened early access to AliBAE, a new build and earn platform that uses Alibaba Qwen models to help creators make content and apps, then compete for token rewards. The launch starts with 100,000 CHECK tokens across two opening campaigns.

Good to Know

• AliBAE is live in early access at alibae.build with two launch campaigns.
• The opening reward pool totals 100,000 CHECK tokens.
• Alibaba Qwen had passed 700 million downloads and more than 180,000 derivative models as of January 2026.

Animoca Puts Creator Rewards at the Center

AliBAE is built around bounty campaigns. Brands publish a brief, set aside a CHECK token pool, and creators use the built in studio to produce videos, apps, and other content. Winners are then chosen through a mix of community response and internal judging, based on the launch description reported by Animoca coverage.

The first two campaigns come from Animoca Minds and King’s Gambit. Each offers 50,000 CHECK. Animoca Minds is asking for a 20 second AI video about how personal AI agents can change daily life, while King’s Gambit is offering rewards for short form video content tied to the game. Both campaigns run until April 8, 2026.

CHECK sits at the center of the model. The token powers parts of the Checkmate ecosystem and is also tied to Anichess, the blockchain chess game built by Animoca Brands with Chess.com that has more than one million players, according to launch coverage. Separately, Coinbase says its listings roadmap is meant to show assets under review, and recent market coverage has reported CHECK was added to that roadmap.

The bigger pitch is about access. Animoca is trying to lower the barrier for first time creators by baking prompts into the platform and leaning on Qwen, which has become one of the most widely used open source AI model families.

Chevan Tin, head of Anichess and senior manager of operations and projects at Animoca Brands, said:

“Many digital reward systems prioritize participation volume over the quality of contributions. AliBAE is designed to take a different approach by linking rewards more directly to the work created and how well it is received. By combining Qwen Studio’s accessibility with CHECK as an on-chain reward mechanism, we aim to give creators and builders a more practical way to participate and earn.”