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Seven-time Super Bowl champion Tom Brady and his wife Gisele Bündchen are appearing in a new commercial for cryptocurrency exchange FTX. The commercial titled “FTX. You in?” was released by FTX on Wednesday.
The U.S. affiliate of FTX is investing $20 million in the campaign, the Wall Street Journal reports. The campaign has kicked of on Thursday during the National Football League season opener between Tampa Bay and Dallas. FTX will run the ads during NFL broadcasts throughout October and will include several digital advertising components.
The commercial is very catchy and opens with the beautiful Bündchen saying to Brady:
“Can I talk to you about something?”
After Brady confirming he will remain in the NFL for another ten years, she is showing him something on her cell phone and asks, “What do you think? Are you in?” Brady replies:
“I’m in. Let’s call everyone.”
Brady and Bündchen have been tied with FTX for some time now. The pair announced their partnership with FTX in June and have equity stake in the company each.
FTX‘s move into sponsoring sports is part of their strategy to raise awareness of crypto and spur adoption.
The exchange signed numerous sports sponsorship agreements in 2021. At first it secured naming rights to the Miami Heat basketball arena in a 19-year, $135 million deal; more recently it entered multi-year partnership with the Major League Baseball and became its first official cryptocurrency exchange partner. It recently purchased the naming rights to the Cal Memorial Stadium, home of California University’s ‘Cal Golden Bears’ Football team.