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Chris Pavlovski, CEO of Rumble, has unveiled plans to launch a digital wallet designed to support creator monetization. The wallet will be backed by stablecoin issuer Tether, strengthening the platform’s commitment to integrating cryptocurrency into its ecosystem.
In a recent announcement on X, Pavlovski emphasized that the Rumble Wallet would provide better monetization opportunities than traditional advertisers, especially for creators in international markets. “Rumble Wallet will be the vehicle to help monetize creators better than most advertisers, especially in international markets, and with the help of Tether,” he stated.
He also hinted that the wallet will have broader applications than many expect. Further details will be shared in an upcoming interview with content creator Matt Kohrs.
Shortly after Pavlovski’s announcement, Tether CEO Paolo Ardoino confirmed the collaboration by reposting the announcement, commenting, “A wallet for the people.” Tether’s involvement highlights its commitment to furthering crypto adoption in the creator economy.
This partnership builds on Tether’s previous support for Rumble. In December 2024, Tether invested $775 million in the video platform, with $250 million allocated to growth initiatives. This strategic move has accelerated Rumble’s efforts to integrate cryptocurrency solutions into its operations.
Recently, Rumble has increased its visibility in the cryptocurrency market. The platform pledged up to $20 million on November 25, 2025, to develop its Bitcoin (BTC) treasury.