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Crypto.com launched a new advertisement on Friday, scheduled to air during the upcoming Lakers NBA playoff game in Los Angeles. The advertisement features the Crypto.com Arena and highlights the company’s partnership with notable athletes. This initiative aligns with Crypto.com’s strategy of associating with high-profile sports events and personalities to enhance its brand visibility.
The ad, set to debut on Saturday, also marks Crypto.com’s role as the official jersey patch partner for the Philadelphia 76ers during the playoffs. Steven Kalifowitz, Crypto.com’s Chief Marketing Officer, commented on the company’s strategic partnerships. “Crypto.com has become one of the most recognized global brands by partnering with iconic people [Lebron James], places, and events, including hosting the NBA Playoffs at the historic Crypto.com Arena and the Formula 1 Crypto.com Miami Grand Prix next weekend,” he stated.
Kalifowitz further emphasized the impact of their marketing efforts, “Our latest brand film builds on this theme and reiterates our deep conviction for our industry and the community building it responsibly.”
In addition to the company’s announcements, Marshall Mathers, known professionally as Eminem, used his influence to promote the ad. On the social media platform X, Eminem, who has 22 million followers, shared his enthusiasm for the ad. “You know what it’s always been,” he posted, adding the hashtag “#Ad” to underline the promotional nature of his post. Eminem is not only a major figure in the music industry but also an active participant in the cryptocurrency space, owning a Bored Ape Yacht Club NFT himself, the ‘EminApe‘. In April of 2021, Eminem released his first series of NFTs at Shady Con in partnership with Nifty Gateway.