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BBVA has started offering crypto trading and custody to retail customers in Spain, expanding its digital asset services beyond private clients. The new feature announced earlier this year, now live in the BBVA mobile app, gives users access to bitcoin and ether under a fully regulated and user-controlled model.
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Customers in Spain who are of legal age can now buy, sell, and hold the two leading cryptocurrencies—bitcoin and ether—directly from their smartphones. BBVA confirmed the move is part of its effort to offer a smooth, digital-first experience for retail users.
The bank clarified that all actions must be initiated by the customer, with no investment advice provided. This structure lines up with the EU’s Markets in Crypto-Assets (MiCA) regulation, which sets out rules for how financial institutions can offer crypto-related services across the European Union.
“Right now, BBVA retail customers in Spain can buy, sell, and hold bitcoin and ether directly via the mobile app, as a further show of the bank’s firm commitment to offering a seamless, fully digital experience,” a company spokesperson explained.
BBVA first entered the crypto space back in 2021 through its Swiss operation, targeting high-net-worth clients. It added ether and stablecoins like USDC later, and then rolled out wider crypto services in Turkey by 2023. The Spain launch now marks a broader retail push in its home market.
Francisco Maroto, who leads BBVA’s digital assets division, said, “Following this launch in Spain, BBVA has added another country to its digital assets service… Our aim is to offer the best investment and transaction-based solutions to our customers.”
Behind the scenes, the bank has been building blockchain infrastructure for over a decade. That groundwork is now helping BBVA roll out compliant, secure access to digital assets under established regulatory frameworks.