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Quantum International Holdings, long known in the tech, sports, and iGaming betting world as QiH Group, has officially completed its transformation into Quantum. The move comes with a sleek new logo, website, and visual identity that signal a broader evolution — not just in branding but in strategy and ambition for 2026 and beyond.
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CEO Jamie Walters described the rebrand as both a symbolic and operational leap forward. He said:
“I’m incredibly proud and excited to share the next chapter in our journey: the evolution of QiH into Quantum. For over a decade, QiH has been our foundation, a story of success, growth and innovation in iGaming. But the world – especially digitally – moves fast, and so do we.
“‘Quantum’ was already in our name, so we’ve simplified and streamlined, and it now represents the next version of who we are and where we’re going. A rebrand is about a lot more than a new logo, colours and identity – we’ve also evolved our mindset, ambition and of course, our strategic direction.”
He continued:
The rebrand, according to Walters, follows months of internal collaboration across teams and leadership. “Over the past few months, the Quantum team has worked tirelessly to get to this exciting new stage for our growth. We’re building on everything that has already made QiH Group so brilliant – our talent, creativity, and data-driven approach – and supercharging it to perform on the biggest global stage.”
At its core, Quantum is doubling down on technology and data to expand beyond its affiliate marketing roots. Walters summed it up clearly: “Our vision is simple: to expand our affiliate marketing roots to become the world’s most-used digital comparison service, delivering simplicity and value to millions of users around the globe.”
Creative Director Tom Murch shared insight into the new brand direction:
“The rebrand brief was simple: evolution. This wasn’t just about a new identity, it was about building on a decade of growth and turning momentum into acceleration. Quantum is the brave new chapter in our story, a brand, a strategy, a mindset, and a framework for high performance culture at scale and where elite talent can really thrive.”
Founded in London in 2014, QiH Group was built to bring smarter, data-driven affiliate solutions to iGaming operators. Over the years, the company’s growth has been steady and strategic. It climbed from 21st to 15th in EGR Global’s Power Affiliates list (2025), expanded its workforce from 5 to 60, and moved its entire technology division from outsourced to fully in-house. The team now includes a full C-suite with new CFO, CMO, and CTO roles, plus 14 dedicated tech professionals.
Quantum’s success has also been recognized across the industry — from being shortlisted for eight iGaming awards, including Employer of the Year and Affiliate of the Year, to developing long-term relationships with major Tier 1 operators.
As Walters put it:
“2026 and beyond are going to be incredibly exciting times for Quantum, and we’re so pleased to be bringing a new look, simplified name and a honed strategic direction and operational delivery for our clients – and of course, an environment where our talented and ambitious team can thrive.”
The company wanted a simpler name that better reflects its evolving strategy, vision, and focus on global digital services.
To evolve from an affiliate marketing specialist into the world’s most-used digital comparison platform serving millions of users worldwide.
The company has increased staff from 5 to 60, expanded its tech operations, hired key executives, and climbed EGR’s Power Affiliates ranking.
The initiative was spearheaded by CEO Jamie Walters and Creative Director Tom Murch, supported by the entire Quantum team.