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YouTube is not acting rattled by the race for creator talent. In a new interview, CEO Neal Mohan made clear that even when big names test other platforms, YouTube still sits at the center of their business.
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Mohan framed competitor interest as validation, not a threat. Referring to podcasts such as “The Breakfast Club” and “My Favorite Murder” landing on Netflix, he said it is “flattering” that rivals “see us as the center of culture.”
He took a similar tone when Conan O’Brien came up during the conversation. Rather than push back, Mohan said O’Brien is “very funny” and added that his “Team Coco channel does really well on YouTube.”
That calm posture carried into the bigger point. Mohan said creators may explore deals elsewhere, but YouTube remains the place they keep coming back to. According to him, when he talks with well known YouTubers, they tell him that “no matter what they look to do, they understand that YouTube is their home.”
He also said he has not seen major creators fully cut ties with the platform. “I have not come across YouTubers that have completely yanked their content off YouTube,” Mohan said.
From there, he pushed the point even further. When creators negotiate with rival platforms, he said those companies eventually “acquiesce to what our YouTubers ultimately know is the right decision for them in the long term, which is to never leave their home.”