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An innovative partnership between Manchester City, the English football champions, and Okx, a top cryptocurrency exchange, has been revealed to introduce commemorative football jerseys as non-fungible tokens, or NFTs. April 22–25 is when “The Roses and The Bees,” also known as the “Unseen City Shirts” digital collectibles, will go for sale on Okx’s marketplace.
Supporters of Manchester City will have the chance to mint these unique digital treasures, which are categorized as classic, uncommon, or ultra-rare depending on random assignment. In addition to digital mementos, supporters may win real Manchester City jerseys, tickets to games, and even the opportunity to participate on the field. Chief Marketing Officer of Okx Haider Rafique emphasized that the campaign’s goal is to enthrall the world’s fan base with cutting-edge Web3 experiences.
Rafique said, “As an Official partner of Manchester City since 2022, we want to capture the imagination and incite the passions of the Club’s global fans, many of whom are curious about the value that Web3 can bring to their lives. The ‘Unseen City Shirts’ campaign allows us to engage them in an authentic way that is true to Okx’s values, taking something familiar and reimagining it with the help of creativity, technology and innovation.”
In his reflections on the development of the collaboration since 2022, Rafique highlighted Okx’s dedication to using technology and creativity to engage fans in a genuine way. Chief Marketing Officer Nuria Tarré of Manchester City reiterated Rafique’s remarks, highlighting the team’s commitment to using Web3 and metaverse technology into its engagement strategy.
The partnership between Okx and Manchester City has seen remarkable growth since its inception. In July 2022, Okx was named the official training kit partner for the football club’s 2022-23 season, further solidifying their collaboration. With previous milestones including Okx’s role as Manchester City’s official sleeve partner, the ongoing partnership continues to drive innovation at the intersection of sports and cryptocurrency.