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Introducing a cutting-edge NFT-powered soccer trivia game for fans of the 2023–2024 UEFA Champions League tournament, Mastercard has created a big impression in the world of sports entertainment. With the help of this innovative innovation, fans can now compete for match tickets and show off their league expertise in an entertaining digital format.
According to an official press release, the trivia competition is set to kick off 30 minutes prior to Tuesday night matches during the tournament, which commences on February 13. Access to the trivia game is exclusive to Mastercard customers, who can participate by collecting branded NFT passes through the company’s newly launched “Pass to Priceless” platform. These unique NFT passes, minted on the Polygon Ethereum scaling network, serve as entry tickets for eager players.
Participants will be challenged with questions spanning UEFA Champions League history and statistics, testing their expertise in the sport’s premier club competition. Winners of each trivia round will be rewarded with coveted match tickets, while a season-long leaderboard will track participants’ progress. The individual atop the leaderboard by the semi-finals on April 30 will secure tickets to the highly anticipated Champions League Final at Wembley Stadium in London.
The innovative NFT-driven gaming experience is made possible through a collaboration between Mastercard and crypto payments firm MoonPay. MoonPay, in conjunction with its creative agency Otherlife, developed the underlying technology for this immersive gaming experience. This project underscores the significant outcomes stemming from the partnership between MoonPay and Mastercard on various Web3 initiatives announced last October.
Beatrice Cornacchia, Vice President of Marketing and Communications in Europe at Mastercard, expressed enthusiasm for leveraging the company’s Web3 platform, Pass to Priceless, to engage football fans on a deeper level. With a longstanding partnership spanning three decades, Mastercard aims to tap into the immense passion and knowledge of football enthusiasts through this innovative initiative.
The UEFA Champions League trivia contest is open to Mastercard cardholders across several countries, including the United States, United Kingdom, France, Spain, and Brazil. Fans will have the opportunity to participate and compete for match tickets until the tournament’s culmination on June 1, extending the excitement and engagement throughout the season.