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Freeze Nums has been confirmed as the official partner of the 16th World Esports Championship (WEC24), which will be held in Riyadh, Saudi Arabia, by the International Esports Federation (IESF). By introducing Freeze Nums’ unique tastes and cutting-edge goods to the biggest esports event of the year, this partnership is a dynamic alliance that will offer a unique layer to the championship’s environment.
Freeze Nums, known for its bold approach to confections, will create an immersive experience for fans and athletes alike throughout WEC24. IESF’s Chief Marketing Officer, Ana Karakolevska, expressed enthusiasm about this partnership: “We are very excited about this new partnership with Freeze Nums. The unique ideas and flavors that they’ll present to both fans and athletes throughout the event, along with the activities we have planned together, will undoubtedly excite everyone attending. We can’t wait.”
This collaboration will introduce a series of exclusive activities that fans can engage in while they cheer on their favorite esports players. Freeze Nums is set to provide a refreshing take on event hospitality, blending taste and entertainment for a memorable experience.
Freeze Nums’ CEO, David J. Rotman, also shared his excitement, affirming the company’s support for esports and the shared vision with IESF. “We are thrilled to partner with and support the International Esports Federation and the World Esports Championship 2024 in Riyadh. We share a passion for innovation and delivering new and exciting experiences. We look forward to a future of supporting competitive gaming while we pursue advancements in confections and delight our customers,” said Rotman.
With the best esports players in the world coming together for WEC24, Freeze Nums’ products will enhance the occasion even more by giving spectators a chance to “taste the excitement” of live action. This collaboration demonstrates Freeze Nums’ drive to growing their brand into the booming esports industry and IESF’s commitment to improving fan interaction.