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Renowned esports player Data.bet has teamed up with Clarion Gaming to improve the esports experience at the ICE Esports Arena, which is set to take place at ExCeL London from February 6–8, in addition to the Esports Betting Conference, which is set to take place on February 8 at the ICC Capital Suite, ExCeL London.
Head of Esports at Clarion Gaming Will Harding took great delight in ICE’s contribution to the worldwide gaming and betting community’s introduction of esports. The importance of working with Data.bet, a market leader recognized for offering quality esports feeds, AI-processed event data, and risk management optimization through its Managed Trading System, was emphasized by him.
Delivering authenticity and highlighting esports’ potential for commercial development is the goal of the ICE Esports Arena. The 2024 theme is Formula One, with two professional drivers going head-to-head to represent the fast-paced world of esports racing. Through the use of live gaming odds that are presented across the ICE Arena, Data.bet will improve the experience.
Participants will be able to interact with four interconnected simulated rigs, experience virtual reality (VR) and haptic feedback racing, and take part in the Pit Stop Challenge, which is sponsored by Data.bet.
The Clarion Gaming-curated Esports Betting Conference, held in tandem with the Esports Arena, gives attendees the opportunity to influence how esports betting is seen and developed. The conference will benefit from the professional expertise of prominent players in the field, such as Data.bet, Better Collective, and Rivalry.
ICE 2024, the final Esports Arena to be staged in London before ICE moves to Barcelona in 2025, promises to be an unforgettable event. With over 600 exhibitors, multiple product launches, and the opportunity to interact with global decision-makers, thought leaders, and regulators via the ICE VOX learning platform, ICE 2024 is expected to draw a record number of attendees looking for opportunities for inspiration, networking, and education.