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Photo Credits: Blizzard Entertainment
Blizzard Entertainment confirmed plans for a new presentation format that will outline upcoming plans across several core game franchises. The announcement forms part of the company 35th anniversary activity and introduces a multi stream approach rather than a single broadcast event.
Good to Know
Blizzard Entertainment has introduced the Blizzard Showcase, a new set of livestream presentations designed to share updates, previews, and future direction across major Blizzard franchises. The company positioned the series as part of what it calls The Next Chapter, tying the format to long running titles and upcoming plans.
Instead of hosting one combined event, Blizzard opted for individual broadcasts built around each franchise. Every stream will run on the official YouTube and Twitch channels tied to that game, allowing teams to focus on updates relevant to each community.
The first presentation arrives under the World of Warcraft banner. Branded as State of Azeroth, the session is scheduled for Thursday, January 29 at 9am PST, 12pm EST, and 5pm GMT. Blizzard confirmed the broadcast will air live and stay accessible afterward.
Overwatch follows on Wednesday, February 4 at 10am PST, 1pm EST, and 6pm GMT. Hearthstone takes its turn on Monday, February 9 at 9am PST, 12pm EST, and 5.30pm GMT. The sequence closes with a Diablo themed broadcast tied to the Diablo 30th anniversary on Wednesday, February 11 at 2pm PST, 5pm EST, and 10pm GMT.
Blizzard has not outlined exact announcements for any session. Still, timing matters. The series lands in the run up to BlizzCon 2026, which has led many fans to view the Showcase as an early look at plans that may receive deeper treatment later.
Attention has also centered on the promotional trailer. The closing graphic features logos for StarCraft and Heroes of the Storm, two franchises that have seen limited activity in recent years. Blizzard made no statements connected to either title, yet their appearance has fueled discussion across fan communities.
Placement remains unclear. Each confirmed stream focuses on a flagship title, leaving no obvious slot for StarCraft or Heroes of the Storm. The logos may simply reflect intellectual property that still sits within the Blizzard portfolio rather than a signal of upcoming releases.
By spreading announcements across several dates, Blizzard gains flexibility. Each franchise receives focused airtime while the overall series keeps engagement high over multiple weeks.
World of Warcraft State of Azeroth
Thursday January 29
9am PST 12pm EST 5pm GMT
Overwatch presentation
Wednesday February 4
10am PST 1pm EST 6pm GMT
Hearthstone presentation
Monday February 9
9am PST 12pm EST 5.30pm GMT
Diablo 30th anniversary presentation
Wednesday February 11
2pm PST 5pm EST 10pm GMT
Blizzard Showcase is a new presentation series featuring separate livestreams for individual Blizzard franchises.
Yes. Blizzard confirmed each broadcast will remain available on demand.
No. The Showcase runs ahead of BlizzCon 2026 and appears to complement that event rather than replace it.
Blizzard has not announced updates for either franchise. Their logos appeared in promotional material without explanation.
Each stream will air on the official YouTube and Twitch channels for the relevant franchise.