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The conclusion of the 2023/2024 F1 Sim Racing World Championship marked a new chapter for Alpine Esports. The team has rebranded to Alpine Sim Racing, signaling a renewed commitment to the sport. This change aims to broaden their competitive landscape to include a variety of Sim Racing titles beyond F1.
Alpine Sim Racing has teamed up with G2 Esports to enhance their performance across multiple Sim Racing programs. This partnership is expected to bring significant benefits to the team, leveraging G2’s expertise to achieve top results.
Daniel Ritchie, Global Director Sponsorship Acquisition at Alpine, expressed his enthusiasm: “It’s a very exciting time for the newly branded Alpine Sim Racing Team. This new collaboration with G2 symbolizes a new era and new hope. Combined, our focus will be on constant progress, a shift in priorities and vision of the past. Our aim is to project Alpine Sim Racing into championship contention in the coming years.”
David Gendry, Global Marketing & Communications Director at Alpine, added, “This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fueled by G2’s expertise and Alpine’s commitment to excellence.”
G2 Esports CEO, Alban Dechelotte, shared his excitement about the partnership: “At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine. We’re excited to announce our partnership as we work towards the future of Sim Racing. This partnership is a turning point for G2. We believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.”
Nathan Tague, Head of Sim Racing at G2 Esports, emphasized the synergy between the two brands: “We are delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, it was evident from the very beginning that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture, and cutting-edge technology, all of which Alpine excel within.”
Tague continued, “Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a program to be proud of.”