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Trump Media has received approval from U.S. regulators to take a major step into Bitcoin. The company announced that the U.S. Securities and Exchange Commission (SEC) has declared its latest registration effective, opening the door for Bitcoin to become part of its treasury holdings.
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Trump Media, which owns Truth Social and the upcoming Truth+ streaming service, views Bitcoin as a tool for both financial independence and practical use. Company leadership believes BTC will help power subscription payments and future financial products tied to its FinTech offerings.
CEO and President Devin Nunes said the move aligns with a wider strategy to diversify operations and shield the company from institutional pressure. “Investing in BTC would help defend our Company against harassment and discrimination by financial institutions, which plague many Americans and U.S. firms,” he stated.
The decision from the SEC on June 13 confirmed the company’s registration as effective. This update allows Trump Media to move forward with a full prospectus that includes Bitcoin usage and treasury planning.
The company initially submitted its filing with the intent to adopt BTC as a core asset, referring to it as an “apex instrument of financial freedom.” Now that the SEC has signed off, the next steps will include integrating Bitcoin into financial and transactional layers within its broader ecosystem.
According to Nunes, the strategy includes more than just crypto. “We’re aggressively implementing our plans to expand the Company, our offerings, and our capabilities,” he said. Trump Media aims to grow its social media presence, launch TV content through Truth+, and develop a FinTech brand—all while anchoring itself within the customer base of the so-called Patriot Economy.