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Strive is stepping into the crypto space with a plan that could put discounted Bitcoin on its balance sheet. The Ohio-based investment firm, co-founded by Vivek Ramaswamy, is aiming to strengthen its exposure to Bitcoin through a new deal involving long-standing crypto claims.
In a recent filing with the U.S. Securities and Exchange Commission (SEC), Strive confirmed a partnership with 117 Castell Advisory Group LLC. The joint goal is to acquire Bitcoin tied to legally settled but undistributed claims — with a clear focus on those related to the Mt. Gox collapse.
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Strive is not just making a financial play — it is also forming what it hopes to be a new kind of company. It plans to work alongside Asset Entities, a social media marketing group, to launch what it calls the first public asset management Bitcoin treasury firm.
Mt. Gox once handled more than 70% of Bitcoin trading volume before shutting down. Its collapse still echoes through the crypto industry today, especially as courts continue distributing what is left of the firm’s remaining Bitcoin to creditors.
By targeting legally validated Mt. Gox claims, Strive and its partners want to gain Bitcoin at lower-than-market prices. As the firm explained in its SEC filing, “This strategy is intended to allow Strive the opportunity to purchase Bitcoin exposure at a discount to market price, enhancing Bitcoin per share and supporting its goal of outperforming Bitcoin over the long run.”
The deal is one part of Strive’s wider ambition to make Bitcoin a core part of its strategy. It also marks another move by traditional financial institutions taking direct steps into crypto, not just through ETFs or derivatives, but through active treasury management.