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The EY-ZERO1 is an exciting new addition to Etihad Airways’ NFT (non-fungible token) portfolio, the flag carrier of the United Arab Emirates. For NFT holders, this upcoming version, which is expected to go live on August 1, offers a slew of exclusive advantages, such as Etihad Guest Silver Tier Status, priority check-in, access to lounges, and the one-of-a-kind chance to stake their assets and accrue miles. Etihad Airways joins the list of airlines considering blockchain-based products to improve customer experiences and incentives as Web3 loyalty programs gain popularity.
The EY-ZERO1 NFT collection by Etihad Airways, which made its debut in July 2022, will soon see its eleventh edition. These NFTs were developed in response to the Mission: Impossible-themed Boeing 787 Dreamliner, which was presented as part of a tour to promote the film picture “Mission: Impossible – Dead Reckoning Part One.”
In its first collection, EY-ZERO1 gave owners a variety of special benefits, including attendance to an exclusive NFT holders’ event at the Yas Marina Circuit Formula 1 race and Etihad Silver Tier status for one year. A 12-month Etihad Guest Silver Tier Status, priority check-in, a 25% increase in earning Etihad Guest Miles, and access to lounges at Abu Dhabi International Airport are all benefits of the new NFT collection, which goes above and beyond. A fast-track to move from Silver to Gold Tier status, participation in the Etihad: Virtual Club, and a unique Etihad membership card are also included for members.
The “Horizon Club,” a Web3 loyalty program that Etihad has big hopes for and will debut in September, is appropriately called. This campaign introduces a staking-for-miles strategy with the goal of revolutionizing client loyalty. Owners of NFTs have the option to lock up their assets in exchange for Etihad Guest Miles, which may then be exchanged for flights, room upgrades, and other tempting benefits.
The new NFT collection was created in collaboration between Arcube, a real-world asset tokenization company, and Etihad Airways. In order to improve the airline’s customer rewards program, Arcube has been named the official Web3 partner of Etihad. Additionally, infrastructure company Crossmint makes it simple to pay using credit cards or cryptocurrencies for NFT transactions.
As more airlines embrace loyalty programs based on blockchain technology, Etihad Airways is the latest to do so. All tickets are now available on the Algorand blockchain as NFTs thanks to a collaboration between Argentine carrier Flybondi and NFT ticketing firm TravelX. In the past, TravelX and the Spanish carrier Air Europa worked together to create NFT tickets that were tied to privileged benefits and events. All Nippon Airways (ANA), the largest airline company in Japan, entered the NFT industry by establishing an NFT marketplace as part of its Web3 goal to provide an immersive metaverse travel experience.
Etihad Airways is pushing the boundaries of customer loyalty and engagement by expanding its NFT collection with enticing benefits for holders. As the Web3 revolution takes flight, airlines worldwide are recognizing the potential of blockchain technology to revolutionize customer rewards programs. With the upcoming release of the EY-ZERO1 NFT collection and the launch of the Horizon Club, Etihad Airways is poised to soar to new heights in the realm of blockchain-based loyalty programs.