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Hong Kong based investor in non-fungible tokens (NFT) and decentralized gaming, Animoca Brands has acquired a significant stake in Australian digital marketing agency Be Media.
With locations in Perth, Melbourne, and Sydney, Be Media has been providing Web2 firms with advertising and digital strategy since 2013. Although the agency is not specifically inside the crypto sector, the investment is part of a trend where blockchain business “shepherd companies into Web3.”
Be Media will seek out partnerships with top Australian Brands relating to Animoca’s various blockchain-focused projects such as NFTs and launching an “open Metaverse”, an announcement details.
“In line with its expanded scope after the acquisition, Be Media has begun an aggressive hiring process in the fields of blockchain development and project management to support the expanding pipeline of opportunities that the company will handle.”
Be Media founder and CEO Jordan Fogarty , said to be “honored” with Animoca’s recognition and the opportunity to “introduce their customers to the metaverse, NFTs, and the power of digital property rights.”