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A survey commissioned by digital asset platform Bakkt across US consumers shows that Bitcoin (BTC) and Ethereum (ETH) are the most sought-after digital assets.
The study “Women & Crypto” questioned 1,012 consumers including – 508 women who don’t own cryptocurrency but have basic level of awareness, 254 women who own crypto and 250 men who own crypto across the U.S. and was fielded in February 2022.
Among the 504 owners of cryptocurrencies in the study, the most popular investments are top cryptocurrencies Bitcoin and Ethereum, followed by the infamous meme coin (DOGE). The study reads:
“Both men and women crypto owners in the study reported their top coin investments as Bitcoin and Ether, followed by Dogecoin and then a variety of other coins.”
The study researched attitude and awareness of women towards crypto to find if there are any differences with men. The report showed a knowledge gap:
“This knowledge gap for women who don’t own crypto is significant, with 70% rating their crypto knowledge as low or very low, which compares to only 13% of male crypto owners and 22% of women crypto owners who rate their knowledge as low or very low. Women who own crypto rate their knowledge almost 50% higher which suggests that even a minimal crypto investment can increase knowledge. The gender knowledge gap narrows noticeably once women buy any level of crypto.”
Nancy Gordon, Chief Product Officer Loyalty and Rewards at Bakkt, also noted that survey reveals how crypto owners first get into crypto:
“We saw strong appeal for new pathways for acquiring crypto with gifting, redeeming loyalty points for crypto, and earning crypto through loyalty programs surpassing traditional methods and giving way to opportunities for inclusivity and accessibility regardless of gender or income level.”