Immense Group Names Joonas Karhu Managing Director Finland

Immense Group has named a new country lead in Finland as the company prepares for regulatory change and continues building its position across Nordic markets.

Good to Know

• Joonas Karhu has been appointed Managing Director for Finland.
• Role focuses on partnerships, market strategy, and preparation for Finland upcoming licensing model.
• Karhu previously worked within the group, providing operational continuity.

Karhu will be based in Helsinki and take responsibility for strategic direction in the Finnish market, including collaboration with local partners, media outreach, and long term positioning of casino and betting brands operating under the Immense Group umbrella.

Move reflects a broader regional strategy aimed at strengthening on the ground leadership while Nordic regulation evolves toward more structured licensing frameworks. Finland is expected to introduce a regulated system in the coming years, making early preparation a priority for operators seeking sustainable entry.

Company activity over the last six months has centered on aligning its multi brand portfolio and reinforcing market presence for DBET, Mr Vegas, Videoslots, Kungaslottet, and Mega Riches across regulated European jurisdictions.

Karhu brings more than 15 years of industry experience spanning affiliate, operator, and commercial roles. Most recently he served as Head of Casino at North Star, where he managed casino operations and oversaw integration of Bojoko into the wider business. He co founded Bojoko in 2017, first acting as Chief Business Officer and later Chief Executive Officer, helping guide expansion across regulated markets.

Connection with Immense Group is not new. Between 2016 and 2017, Karhu worked as Country Manager for Finland, gaining familiarity with internal structure, brand portfolio, and operating approach. Return to the organization adds institutional knowledge at a time when regional expertise carries added importance.

In the new position, Karhu will also lead groundwork tied to Finland forthcoming licensing environment, ensuring readiness for compliance, partnerships, and localized growth initiatives once legislation is finalized.

Karhu said:

“I’m pleased to be returning to Immense Group at an important point in its development. The group has built a strong portfolio of brands and a clear position in regulated markets. Finland offers meaningful long-term potential, and my focus will be on building strong partnerships, strengthening our local presence and supporting sustainable growth. I look forward to reconnecting with colleagues and engaging with partners across the industry.”

FAQ

Who is Joonas Karhu?

An experienced iGaming executive with more than 15 years in affiliate, operator, and leadership roles across regulated markets.

What will Karhu oversee at Immense Group?

He will manage strategic development in Finland, including partnerships, brand positioning, and regulatory preparation.

Why is Finland important to Immense Group?

Finland is expected to move toward a licensed gambling framework, creating long term opportunities for established operators.

Has Karhu worked with the company before?

Yes. He previously served as Country Manager for Finland from 2016 to 2017.

Which brands are part of Immense Group portfolio?

Key brands include DBET, Mr Vegas, Videoslots, Kungaslottet, and Mega Riches.