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With the announcement of a sponsorship agreement with China's top Honor of Kings tournament, the King Pro League (KPL), the multinational Chinese company Hisense Group Holdings (Hisense) created a stir in the esports world. With this collaboration, Shanghai Volkswagen, PUMA, and other prestigious companies are positioned alongside Hisense as official league partners. Hisense expands its business with the signing of this sponsorship agreement, which also represents its first foray into the sponsorship of esports. Known for its supremacy in the home appliance industry, Hisense's entry into esports is a calculated step to capitalize on the growing esports market and connect with a new audience of tech-savvy aficionados. Charting New Territories An important turning point in Hisense's sports sponsorship journey has been reached with its sponsorship of the KPL, despite the company's long history of supporting international football tournaments such as the FIFA World Cup and the UEFA European Championship. Hisense shows how flexible it is and how dedicated it is to finding new ways to promote and connect with its brand by joining the quickly growing esports industry. Honor of Kings' development company TiMi Studios has committed large sums of money to increase the game's worldwide esports profile, thus the alliance comes at a critical juncture. TiMi Studios wants to take Honor of Kings to new heights in the global arena, and to that end, the company has committed $15 million to international markets and the creation of a worldwide digital sports ecosystem.

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Hisense Ventures into Esports with King Pro League Sponsorship