WEMIX PLAY Launches Meme Challenge and Adds New Games

WEMIX PLAY is tapping into internet culture to spotlight its flagship utility token. The platform has launched its first global meme campaign, inviting the Web3 community to put the PLAY Token up against anything imaginable—from slow Wi-Fi to awkward Mondays. Meanwhile, the team behind WEMIX PLAY is also growing its game catalog, securing new partnerships with developers from Cyprus and Hong Kong.

Good to know

• The “Meme-volution” campaign runs June 12 to June 18 and invites Web3 users to create PLAY-themed memes.
• Participants can win PLAY Tokens and have their work featured on official WEMIX channels.
• New onboarding agreements have been signed with 101XP and Winner Studio to bring more games to the platform.

The meme contest, titled “Meme-volution: PLAY Token vs Everything,” gives creators a chance to use memes to express how PLAY stacks up against anything—be it laundry apps or existential dread. Participants are encouraged to craft visual memes featuring the token, post them on X, Reddit, or CoinMarketCap, and submit them via the official form before June 18.

Top entries will receive PLAY Tokens as rewards. The most liked memes across the three platforms will win 50 tokens each, while dozens more will be awarded smaller amounts. Winning memes will be shared on WEMIX PLAY’s official channels, with the campaign concluding on July 1 when results are posted online.

PLAY Token functions as a multi-use currency within the WEMIX PLAY ecosystem. It supports in-game rewards, creator incentives, governance participation, and cross-platform trading. The campaign highlights the token’s utility while making space for user creativity.

Game Onboarding Expands With New Partners

In related news, WEMADE, the parent company of WEMIX PLAY, has signed onboarding deals with 101XP and Winner Studio. Both developers bring popular titles to the platform, adding more diversity to its global Web3 game library.

Cyprus-based 101XP will bring a blockchain-enhanced version of Avatar Life – Love Metaverse to WEMIX PLAY. The social sim game allows users to decorate homes, customize avatars, and build social networks. The original version already serves over 1.6 million monthly users and 200,000 daily users.

Hong Kong’s Winner Studio, known for Idle Fantasy, joins with a game that has earned $146 million since its 2020 launch. The idle RPG focuses on collection, strategy, and skill-based competition, aligning with WEMIX PLAY’s goal of offering fair, community-driven gameplay.

These additions strengthen the platform’s position in the blockchain gaming space, reinforcing its focus on security, scalability, and global reach.