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To hasten the Esports World Cup’s (EWC) growth in China, Tencent and the Esports World Cup Foundation (EWCF) have partnered. As the official strategic partner of EWCF in China, Tencent E-sports will use its vast networks and industry expertise to link the EWC’s worldwide platform with the flourishing Chinese esports market. This partnership demonstrates the EWCF’s goal of bringing the global esports community together under a single competitive umbrella.
At the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China, the collaboration was formally revealed. This action is a major step in the process of incorporating one of the biggest esports markets into the global ecosystem of the Esports World Cup.
As part of this partnership, a dedicated Development Team will focus on increasing EWC’s visibility and fostering industry collaboration in China. Tencent E-sports will contribute marketing expertise, operational support, and strategic consulting to deliver engaging content and experiences. The collaboration aims to strengthen ties between Chinese esports and the broader international gaming community.
Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports, emphasized the importance of this partnership: “The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world. Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation, underscored China’s pivotal role in the global esports landscape: “The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission. China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
The upcoming Esports World Cup 2025 in Riyadh, Saudi Arabia, promises to unite global gaming and esports communities. With a cross-game format and a life-changing prize pool, it will feature top players, Clubs, and games across multiple platforms and genres, marking the largest celebration of esports to date