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Prominent esports team Team Vitality is getting ready to demonstrate its Counter-Strike skills in the Perfect World Shanghai Major 2024. With a significant presence in China, a country renowned for its fervent gaming community, the squad hopes to defend its reputation as a dominant force in international events.
Chinese culture served as the inspiration for Vitality’s most recent campaign, “The Year of Vitality.” The campaign celebrates the bright spirit of Counter-Strike supporters in China and highlights their resolve to win back-to-back games. To establish a strong connection with their audience, the campaign’s imagery incorporates traditional Chinese symbols, including dragons and the recognizable gold-red color scheme.
Team Vitality’s CS2 roster has consistently delivered outstanding performances, including victories at the BLAST.TV Paris Major and Intel Extreme Masters Cologne 2024. Star players like ZywOo and apEx bring unparalleled skill and experience, cementing the team’s dominance.
The team will debut a special Shanghai-themed edition of their Alternate Jersey during the tournament. Designed in collaboration with Paris-based artist Nairone, the jersey combines esports aesthetics with contemporary streetwear. Limited to 150 pieces and priced at €89.99, the jersey incorporates unique design elements celebrating Shanghai and Counter-Strike.
Fabien ‘Neo’ Devide, Chairman of Team Vitality, expressed pride in the team’s journey. “We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” he said.
As the event approaches, fans can anticipate exclusive updates and behind-the-scenes content celebrating Team Vitality’s drive to dominate the global stage. With their campaign and strategic preparation, Team Vitality is poised to make history once again.