SPRIBE Partners with UFC and WWE to Expand Aviator’s Global Reach

The maker of the popular online game Aviator, SPRIBE, has announced multi-year sponsorship deals with the WWE and UFC. These collaborations seek to strengthen SPRIBE’s standing as a pioneer in the B2B iGaming sector while increasing Aviator’s visibility.

SPRIBE was established in 2018 and has quickly become a dominant force in the iGaming industry. With over 42 million monthly active players in more than 60 countries, its flagship multiplayer game, Aviator, was released in 2019 and has since been a global hit. Aviator wagers exceeded $14 billion worldwide in December alone.

SPRIBE will display the Aviator logo on the Octagon canvas at UFC events across the globe as part of their agreement with the UFC. Additionally, this collaboration offers potential for luxury hospitality and social media advertising. At the same time, WWE will use the Aviator brand at a few high-profile events, increasing its visibility to millions of sports entertainment enthusiasts.

Nicholas Smith, Vice President of Global Partnerships at TKO, expressed his excitement, stating, “We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE. Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences.”

Amplifying Aviator’s Reach

With a significant presence in developing countries like Brazil, India, Europe, and Africa, Aviator’s success crosses continents. SPRIBE will be able to reach a wider audience by collaborating with UFC and WWE, both of whom have fan bases in 170 countries.

These sponsorship agreements go beyond just placing a logo. They consist of ideas for upcoming partnerships, like co-branded campaigns and content integrations, as well as special social media activations and first-rate hospitality packages.

SPRIBE’s goal to transform the iGaming industry is demonstrated by its collaborations with two of the most well-known sports organizations in the world. These partnerships put SPRIBE in a position for sustained international success as Aviator’s popularity continues to rise.