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Samsung Electronics and Web3 game developer Illuvium have partnered in a strategic partnership that combines digital art with cutting-edge technology. Samsung’s most recent Web3-capable TVs will come equipped with Illuvium’s NFTs as part of this collaboration, enabling viewers to see digital art and in-game items right on their screens.
On August 9, Samsung revealed that Illuvium, a blockchain-based game renowned for its intricately detailed digital collectibles and vast virtual worlds, will now be integrated with its Web3-enabled TVs. With the help of this new feature, owners of Samsung smart TVs can now display their collections of NFT items, which include anything from character outfits to in-game weaponry, across the three main titles of Illuvium: Overworld, Arena, and Zero.
Illuvium emphasized that this functionality transforms ordinary televisions into immersive art displays, combining entertainment with digital artistry. The collaboration not only enhances the visual experience at home but also marks a significant step in bringing blockchain technology into everyday living spaces through Samsung’s extensive distribution network.
To further promote this partnership, Samsung will make a significant appearance at the upcoming Gamescom convention in Sydney, featuring Illuvium prominently. Convention attendees will have the chance to explore all three of Illuvium’s games and participate in exclusive giveaways, including the opportunity to win one of ten limited-edition GEN3RATOR NFTs. These NFTs, when paired with Samsung’s Gen3 Chip NFTs, unlock additional content and features, blending digital art with interactive entertainment.
Samsung’s journey into the Web3 space began in 2019 with the launch of its Blockchain Wallet App, followed by the Blockchain Platform SDK, which allowed developers to integrate Ethereum-based applications on mobile devices. In 2022, Samsung further advanced into Web3 by introducing a smart TV application that included an NFT platform for browsing and purchasing digital art, developed in collaboration with Nifty Gateway.
The launch of the GEN3GATE bundle in April marked another milestone, featuring advanced options like an NFT Gallery that allows users to display and interact with their NFTs directly through their TV screens. This latest partnership with Illuvium aligns with Samsung’s broader strategy to make Web3 experiences more accessible and integrated into everyday life.