Quidd, by Animoca Brands, Brings Newcastle United Digital Trading Cards to Fans

British Premier League contender Newcastle United has entered into a partnership with Quidd, a leader in the digital collectibles and NFT marketplace and a subsidiary of Animoca Brands. The collaboration is Newcastle United’s first venture into the realm of digital collectibles, providing supporters worldwide with a unique opportunity to collect and trade officially licensed digital trading cards, video moments, and memorabilia on Quidd. By working together they will enhance the way fans interact with and support the club across the globe.

Starting on 28 March 2024, Newcastle United enthusiasts will be able to acquire the initial series of digital trading cards. Created in collaboration with Leaf, a well-known sports trading card company, this collection will feature over 200 distinct player cards. With a starting price of £0.79 for a pack of three cards, the project ensures affordability for fans and collectors of all financial backgrounds.

Peter Silverstone, the Chief Commercial Officer of Newcastle United, shared his views on the partnership:

“Quidd is the ideal partner for our first-ever, officially licensed, digital collection. As Newcastle United’s fanbase expands globally, it is important we find new, and innovative, ways to build strong connections with club supporters wherever they are, and across a variety of different platforms. This innovative partnership with Quidd will allow us to reach, and engage, club supporters through an exciting digital collection which will augment our much-anticipated future retail offering.”

Quidd, founded in 2016, introduces advanced marketplace technology that simplifies the collection and trading process for fans. The platform allows for digital collecting without the necessity of cryptocurrency or credit cards, making it more accessible.

Michael Bramlage, CEO of Quidd, expressed his enthusiasm about the collaboration: “We’re thrilled to partner with Newcastle United as we venture further into the world of sports collectibles. The collecting of football stickers and cards is deeply embedded in football culture. In the same way that the Internet, mobile devices, and streaming services have profoundly changed the football viewing experience, we are using technology to help transform the football collecting experience. Our partnership with Newcastle United will showcase the unique capabilities of digital collectibles as an easy, fast, and fun way to collect, updating a long-cherished hobby for the modern age.”