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OneFootball, a leading digital football platform with over 200 million fans, has announced the launch of the OneFootball Club (OFC). This new initiative, developed in partnership with Animoca Brands and built on Base, aims to reward fan loyalty on a global scale.
The OFC is the first digital football club designed to recognize and reward the world’s most engaged football fans. It celebrates fan engagement by encouraging supporters to document, share, and showcase their experiences within a community of like-minded individuals. Fans’ profiles will evolve and become unique, allowing them to compete on global leaderboards for rewards, achievements, and exclusive benefits. This gamified fan journey will be integrated across the entire OneFootball ecosystem, providing a free platform for fans to express their passion for football.
In February 2024, OneFootball released an alpha version of the OFC to a select group of external users, attracting over 300,000 participants. The next phase of the rollout is planned for July 2024.
Patrick Fischer, CEO of OneFootball, emphasized the unique value proposition of the OFC: “The OneFootball Club allows football fans to participate in the value creation of their engagement. We will offer unique and exclusive rewards and aim to extend into other football experiences, creating opportunities for brands, clubs, and services to add value for football fans. This aligns perfectly with our vision to become the number one football marketplace for content, services, and products, with our community at the center.”
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, expressed his enthusiasm for the partnership: “We are thrilled to partner with OneFootball to create the technical infrastructure for rewarding football fandom. Football fans represent one of the largest and most passionate sports communities globally, and at Animoca Brands, we believe in the power of community. Together with OneFootball, we aim to unlock network effects on a massive scale.”
Jesse Pollak, Creator of Base, added, “OneFootball connects millions of people worldwide in a fan-first way. By engaging its community onchain, OneFootball fans can explore direct ways of interacting with their favorite teams and players.”
A Series D Funding Round in April of 2022, raised the firm $300 million, helping it grow in the web3 space.