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Animoca Brands Japan, a strategic arm of Animoca Brands, has revealed its upcoming NFT launchpad, named SORAH by Animoca Brands Japan. The platform is set to launch in summer 2024, following an earlier announcement on April 12, 2024.
SORAH by Animoca Brands Japan is inspired by our goal to seamlessly connect Japan and the global community in the Web3 domain.
The SORAH platform will offer creators and projects a space to sell their NFTs. Selected projects will benefit from sales opportunities and detailed support for marketing and sales strategies. The company also plans to introduce loyalty programs, including an NFT that provides various benefits for SORAH users. Further details about these programs will be announced later.
Animoca Brands Japan’s goal with SORAH is to better connect Japan with the global community by promoting Japanese intellectual property (IP) such as manga and anime. They aim to develop content in Japan that has global appeal.
Kensuke Amo, COO of Animoca Brands Japan, explained: “SORAH by Animoca Brands Japan is inspired by our goal to seamlessly connect Japan and the global community in the Web3 domain, just as the sky (SORA [空] in Japanese) connects the world as one. Since its inception, Animoca Brands Japan has been involved in the global development of Japanese intellectual property and content (IP) in the Web3 domain while supporting the development of overseas projects in Japan. Now, by setting up our own launchpad, we intend to further strengthen these efforts and accelerate mass adoption of Web3 by serving as a gateway for IP between Japan and overseas.”