Netflix may add always-on channels that stream programmes around the clock as the company looks for new ways to increase viewing time and advertising revenue. The concept would bring a traditional television format into the Netflix app.
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Always-on channels could give subscribers an easier option for background viewing. Instead of searching for a film or starting a full series, viewers could open a scheduled channel and let it play.
The format would place Netflix closer to Pluto TV and Tubi, which already offer free ad-supported channels built around genres, programmes and themed content. However, Netflix would likely place the channels within its paid service, including the advertising plan.
Advertising provides another reason for the idea. Live or scheduled programming creates fewer opportunities to skip commercials and can keep a stream running for longer periods.
The Wall Street Journal reported that Netflix has discussed the plan while internal attention turns toward viewer engagement. The company continues to generate strong profits, but its share of television viewing and the time subscribers spend on some programmes have raised concerns.
Netflix already offers live events, including WWE programming, comedy specials and boxing. Always-on channels would differ because they could run continuously rather than focus on individual scheduled events.
The company is also considering bundles that combine Netflix with another subscription service. Peacock ranks among the potential partners under discussion, while Apple and Amazon already sell packages or third-party streaming subscriptions through their platforms.
No. Reports say Netflix is exploring the format, but the company has not announced a launch.
Current reports indicate that they would remain inside the paid Netflix service rather than operate as a free platform.
Continuous channels could increase viewing time, make content selection easier and create more advertising inventory.
Peacock has reportedly entered discussions as a potential bundle partner, although no agreement has been announced.