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Mocaverse, backed by Animoca Brands, has launched a strategic initiative to extend its partner network into South Korea, aiming to facilitate the integration and promotion of Korean Web3 culture across various sectors, including K-pop, digital IP, and GameFi. This move involves collaborations with leading Korean entities such as Cube Entertainment, IPX, Planetarium Labs, Gomble Games, and Bellygom by LOTTE Group, marking the beginning of a comprehensive activation plan.
The heart of this expansion is Moca ID, Mocaverse’s blockchain-based identity system designed for the Web3 gaming, culture, and entertainment sectors. Moca ID holders will gain exclusive access to a range of experiences and content crafted in collaboration with some of South Korea’s premier brands. These partnerships are set to offer Moca NFT and Moca ID holders unique opportunities to dive into specially designed Web3 games and experiences, earn exclusive rewards, and participate in creative collaborations.
Among the planned initiatives are a mashup video featuring (G)I-DLE in collaboration with Mocaverse, based on their hit song “Queencard,” and a cross-over project with the LINE Friends collection. These efforts aim to engage fans more deeply and attract new users to the Web3 ecosystem.
Statements from executives and partners underscore the collaborative enthusiasm and strategic vision behind this expansion. Alan Lau, chief business officer of Animoca Brands, stated, “Mocaverse is the hub of culture and entertainment in Web3, and we’re excited to bring our expertise across industries as South Korea becomes one of our core markets to watch in 2024. We see powerful opportunities for cross-project co-creation and celebrity-fan interaction.”
From Cube Entertainment, a representative expressed their focus on fan engagement, saying, “Fan engagement is always on top of our minds, and working with Mocaverse through Moca ID opens up different unique and meaningful ways to engage with our fans. Excited for what’s to come in the future!”
Logan, head of Digital Business at IPX, highlighted the synergy and potential growth, remarking, “We are extremely interested in the endless potential of Mocaverse. IPX has put a lot of emphasis on symbiotic growth of community and brand, and the Mocaverse team has been extremely cognizant of this and has achieved remarkable project and community growth. We are excited to partner up to expand this growth from both a Web2 and Web3 angle by bringing forward our respective unique strengths. Looking forward to the future of this partnership.”
JC Kim, co-founder and CEO of Planetarium Labs, emphasized the collaborative potential, stating, “As we join forces with Mocaverse to expand the reach of Korean Web3 culture, we are thrilled to contribute through our gaming expertise. Planetarium Labs is dedicated to crafting immersive experiences, and our collaboration with Mocaverse represents a significant step towards enriching the global Web3 community. Together, we look forward to creating innovative gaming content and fostering deeper connections with users around the world.”
Chris Chang, chief business officer of Gomble Games, shared his excitement about the partnership, saying, “We are thrilled and delighted to link our diverse and entertaining casual game content with Mocaverse users. Our goal is to offer the simplest and most enjoyable Web3 experience with a casual and immersive user journey. We are confident that through this partnership we can collectively take significant strides towards innovating user-friendly access and experience in Web3.”
Lastly, Samuel Kang, head of Web3 Business at Daehong Communication, commented on the collaboration’s potential to enhance loyalty programs, stating, “Loyalty has been a core pillar at Daehong Communication’s Web3.0 project, and we’re excited to partner with Mocaverse to expand the loyalty program to the Web3 space. This partnership not only will grant Web3 users access to Web2 benefits and rewards through a collaborative point swap program with the Mocaverse PointFi ecosystem but will also introduce exciting Web3 experiences to the existing community.”