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Moca Network, a flagship project from Animoca Brands focused on decentralized digital identity, has partnered with SK Planet and Spree Finance to launch AIR Shop, one of the world’s first verifiable loyalty platforms. The new product bridges Web3 technology with real-world commerce, giving users transparent, on-chain loyalty rewards that can be used for travel, retail, and lifestyle experiences.
Good to Know
AIR Shop blends decentralized identity infrastructure and loyalty mechanics to make reward programs interoperable and verifiable across multiple ecosystems. Developed with Spree Finance, a commerce and rewards infrastructure company, the platform lets users earn and redeem loyalty points transparently through blockchain.
South Korea’s SK Planet, operator of the nation’s largest rewards program OK Cashbag, has incorporated AIR Identity, Moca Network’s decentralized identity protocol, into its system. This upgrade gives users complete data ownership and ensures privacy protection through zero-knowledge proof technology, creating a trusted bridge between Web2 loyalty systems and Web3 innovations.
“SK Planet has always been at the forefront of consumer loyalty innovation with OK Cashbag,” said Kyosu Kim, chief business officer of SK Planet. “Partnering with Moca Network to launch AIR Shop allows us to extend our ecosystem into Web3 while continuing to serve our millions of users with greater value and more exciting experiences. AIR Shop is a powerful step forward in connecting retail loyalty with blockchain-powered rewards.”
AIR Shop users can sign up for a free account with access to a Basic Tier membership. Upgraded tiers become available to users holding verified credentials linked to OK Cashbag’s OCB loyalty points, MOCA Coin, or Mocaverse NFT staking. These tiers unlock special privileges and higher reward rates denominated in AIR SP, the platform’s stablecoin-based loyalty currency.
Rewards cover a variety of real-world experiences through partnerships with BookIt.com, including flights, hotels, car rentals, villas, and VIP events.
According to Kenneth Shek, project lead of Moca Network, AIR Shop reflects a new standard for digital engagement. “AIR Shop represents a new era of verifiable loyalty — rewarding users with precision while preventing reward abuse,” he said. “SK Planet is positioning itself at the forefront of loyalty and decentralized identifier innovation by giving users ownership of their data and allowing their digital identities to be verifiable in a highly interoperable manner.”
To celebrate the launch, AIR Shop is introducing special sweepstakes campaigns where users can use AIR SP to enter for prizes such as a five-day luxury vacation in Jeju Island, Grand Prix racing experiences, and BLACKPINK concert tickets in Tokyo Dome.
AIR Shop is a Web3 loyalty platform developed by Moca Network, Spree Finance, and SK Planet. It offers blockchain-based, verifiable rewards for users worldwide.
Users earn AIR SP rewards — stablecoin-backed loyalty points — that can be redeemed transparently on-chain for travel, retail, and lifestyle experiences.
Anyone can create a free account. Users can upgrade their membership by verifying credentials linked to OK Cashbag, MOCA Coin, or Mocaverse NFT staking.
SK Planet integrated Moca Network’s AIR Identity protocol into its ecosystem, giving its 29 million OK Cashbag users access to verifiable, privacy-preserving identity services.
Rewards include up to 31% cashback on global purchases and entries into exclusive sweepstakes for luxury travel and entertainment experiences.