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A transformative collaborative alliance has been established by leaders from numerous industries in a significant stride towards the advancement of the Web3 era.
On June 11th, Milk Partners, the company running the blockchain-based loyalty integration platform “MiL.k,” announced a global marketing partnership with The Sandbox, a global metaverse platform with over 5 million users worldwide, and AirAsia Rewards, the top travel rewards program in Southeast Asia.
The announcement ceremony took place on June 20th at the AirAsia MOVE office in Kuala Lumpur, Malaysia. Jungmin Cho, CEO of Milk Partners, Nicole Tan, Head of AirAsia Rewards, and George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships, attended the event to mark the commencement of their global marketing partnership.
Through this partnership, the three entities pledge to collaborate actively on co-marketing initiatives aimed at engaging global users in metaverse events and rewarding their participation.
This collaboration is rooted in the established credibility and expansive global network of MiL.k, renowned as an innovative leader in the loyalty market through partnerships with major global entities.
MiL.k facilitates point and mileage exchanges across various companies using its blockchain-based service, Milk Coin. It collaborates with prominent Korean partners such as SK OK Cashbag, Lotte L.Point, CU, Megabox, Yanolja, Jinair, Dailyhotel, and international partners including AirAsia and GetPlus.
AirAsia Rewards operates a comprehensive loyalty platform spanning the AirAsia group of companies, enhancing travel and lifestyle experiences across sectors such as airlines, online travel agents, logistics, aviation services, e-commerce, and financial services. The AirAsia MOVE app, formerly known as the AirAsia Superapp, offers users seamless flight bookings, hotel reservations, and trip planning capabilities.
The Sandbox, a pioneering metaverse platform, provides immersive blockchain experiences and empowers users to generate profits through creative endeavors. It collaborates with over 800 global giants like Adidas, Warner Music Group, and Gucci.
Jungmin Cho, CEO of Milk Partners, emphasized, “We will introduce new marketing channels to our partners and expand use cases to deliver tangible benefits to users. As we accumulate diverse use cases, MiL.k aims to become easily accessible and appealing to global users.”
Nicole Tan, Head of AirAsia Rewards, highlighted, “In 2022, we launched a partnership enabling members to exchange AirAsia points and Milk Coins. With The Sandbox now onboard, we anticipate offering unique metaverse engagement initiatives, enhancing member satisfaction.”
George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships, expressed excitement about the collaboration’s potential, stating, “This partnership exemplifies Web3’s collaborative spirit. We are thrilled that AirAsia Rewards, a prominent regional entity, is partnering with the innovative MiL.k to pioneer engaging experiences in The Sandbox. I eagerly anticipate the innovative outcomes this collaboration will deliver to fans across Southeast Asia and beyond.”