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1xBet has formed a partnership with the MIBR VALORANT team, becoming the first betting brand approved for an esports sponsorship within Riot Games governance. The agreement introduces a new commercial category to the ecosystem and expands MIBR reach across regional and international audiences.
Good to Know
The agreement establishes 1xBet as an official partner of the MIBR VALORANT roster. Both parties will collaborate on digital content, audience engagement, and initiatives aimed at expanding visibility in Latin America and global markets.
MIBR fields a roster with players from Brazil and the United States. The team maintains consistent participation in VCT Americas and secured the only LATAM slot for VALORANT Masters Toronto in 2025. Later that season, the group earned a Top 5 finish at VALORANT Champions 2025.
The organization also invests heavily in media outreach. Collaborations with Brazilian influencers such as Sacy, entertainment productions, and tournament watch parties have helped increase the team footprint across social platforms and community channels.
Erick “Aspas” Santos remains one of the most influential figures within the team. He set the VCT Americas record for kills in a BO3 series in 2025 and became the first competitor in VALORANT Champions history to surpass 1,000 kills across the 2022–2024 period. He is also a three-time Prêmio eSports Brasil Athlete of the Year recipient. During VCT Americas 2024 Kickoff, he became the most mentioned player in Twitch chats with more than 11,300 mentions.
Aspas presence has played an essential role in expanding MIBR audience both regionally and internationally.
The partnership marks a major shift in Riot policy. Betting sponsorships were previously restricted due to audience composition and competitive integrity concerns. Allowing 1xBet to enter the ecosystem sets a new precedent for future commercial discussions.
Simon Westbury, Strategic Advisor at 1xBet, said:
“This is a historic step for 1xBet — becoming the first official betting partner of an esports team within the Riot Games ecosystem. MIBR features some of the most talented and visible players in Latin America, and together we aim to strengthen VALORANT’s presence across the LATAM region, elevate its appeal internationally, and deliver a unique fan experience for audiences around the globe.”
Raphael Castanheira, Director of Marketing and Partnerships at MIBR, said:
“Being the first organization in the entire Riot ecosystem to obtain approval for a betting sponsorship is a direct result of how MIBR operates today, as an organized company with robust governance, clear processes, and protected by policies that put competitive integrity at the forefront.”