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Mercedes-Benz AG, the official automobile partner of the widely popular video game “League of Legends,” is once again joining forces with the esports community to support the “2023 League of Legends World Championship.” Mercedes-Benz will participate in this year’s championship, which will take held in Seoul and Busan from October 10 through November 19, for the fourth straight year.
Korea, which is frequently seen as the core of the esports globe, has seen a stunning fusion of gaming culture and business success. League of Legends has won widespread praise in this dynamic environment. Korea is now a leader in esports on a worldwide scale because to the combination of a tech-driven attitude, a passionate community, and the never-ending quest of greatness. This is completely consistent with Mercedes-Benz’s basic principles.
Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales, expressed the brand’s enthusiasm for this partnership, stating, “The dynamic and innovative mindset of the esports community aligns seamlessly with our brand’s dedication to push boundaries and our pioneering cutting-edge technology. Together with our partner Riot Games, we look forward to being a part of this culture and create a memorable experience for our fans worldwide.”
Naz Aletaha, Global Head of League of Legends Esports at Riot Games, highlighted the shared commitment to excellence and innovation between Mercedes-Benz and Riot Games, saying, “Mercedes-Benz’s and Riot’s joint dedication to excellence and innovation, combined with Seoul’s tech-forward culture, creates a synergy that will enhance the Worlds 23 experience from every aspect.”
In an effort to make the 2023 League of Legends World Championship season unforgettable, Mercedes-Benz Korea, a sponsor of T1 since May of this year, is actively interacting with Korean fans. The company is backing T1, a dominant force in League of Legends esports, led by the legendary Faker, Lee Sang-hyeok. T1, a three-time League of Legends World Champion, is attempting to win the championship on their home ground while searching for their first triumph since 2016.
Lee Sang-hyeok, widely revered as ‘Faker’ and the leader of T1, shared his thoughts on the partnership, stating, “It is an honor to play in the Worlds here in my home country, the support of the fans and the whole Esports culture in Korea is unparalleled. It is amazing to see a global brand like Mercedes-Benz embrace the passion that defines our community.”
Mercedes-Benz underlines its commitment to the esports industry as the 2023 League of Legends World Championship approaches, offering an exceptional experience for both spectators and competitors.