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The number one rated featherweight and former UFC Featherweight Champion Max “Blessed” Holloway has signed a ground-breaking streaming contract with Kick.com, becoming the first mixed martial artist to join the site formally. Well-known for his skill in the Octagon, Holloway will interact with followers on Kick by offering a wide range of gaming content.
Holloway has been a seasoned streamer since 2016, so she is familiar with the gaming industry. He takes on an official role as a platform partner with the Kick.com partnership. The partnership establishes him as a leader by fusing the exciting world of streaming with his MMA heritage. Announcing his delight, Holloway said, “The functionality and sense of community on this platform is a whole new level.”
Kick.com, which has been upending the streaming scene since its late 2022 launch, has drawn well-known streamers because of its lenient content policies and attractive financial incentives. Holloway’s decision to join Kick is consistent with the actions of other prominent broadcasters and represents a trend throughout the industry. The platform, which is well-known for supporting Everton in the English Premier League, the F1 squad, and the Esports team of Sauber Motorsport, is growing its roster by adding well-known players like Holloway.
Akhil Sarin, Chief Marketing Officer for Kick, expressed enthusiasm about Max Holloway’s entry into the Kick community, emphasizing his impact beyond the UFC. “The interest and engagement in his initial streams were clear to see, and we’re thrilled to welcome him to the platform in an official capacity.”
Holloway is dedicated to streaming for Kick for more than ten hours per week, fitting it around his MMA training regimen. Fans of Holloway can anticipate an immersive experience as he dives into well-known video games like Apex Legends, Fortnite, Madden, and UFC 5, as he is expected to return to the UFC Octagon in early 2024.