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Mastercard has been officially announced as an Official Partner of the Esports World Cup (EWC) for this year by the Esports World Cup Foundation (EWCF). EWC is the largest gaming festival in the world and is scheduled to take place in Riyadh, Saudi Arabia, this summer. Mastercard wants every participant to have a distinctive and easy-to-use gaming experience.
Mastercard’s participation in the Esports World Cup highlights Saudi Arabia’s developing digital economy and the country’s quickly expanding esports industry. Mastercard’s enhancement of the EWC 2024 gaming experience will add to the lively and engaging ambiance. Thanks to Mastercard’s sponsorship, gamers may interact with fans worldwide and display their skills.
Attendees will benefit from seamless digital payments and the chance to win prizes by participating in various challenges. Additionally, the Mastercard booth in the Esports Arena will feature on-ground activations and meet-and-greets with Saudi esports stars and gaming personalities.
Mastercard will host weekly tournaments, testing gamers’ skills and rewarding their passion for esports with an array of prizes. Visitors can also participate in “Gen Blend,” a new game focused on teamwork, to win exciting rewards.
“Mastercard’s sponsorship is a significant milestone for EWC, supporting our goals and aligning with Saudi Vision 2030’s focus on diversity, inclusion, and digital innovation,” said Mohammed Al Nimer, Sales Director at EWCF. “We look forward to welcoming a diverse audience of gamers, tech aficionados, and industry professionals to EWC, highlighting the Kingdom’s digital prowess and cultural vibrancy.”
Maria Medvedeva, Country Manager for Saudi Arabia & Bahrain at Mastercard, added, “At Mastercard, we are committed to connecting people to their passions. With Saudi Arabia being home to some of the most skilled and dedicated gamers in the world, we are proud to contribute to the Kingdom’s gaming industry development in line with Vision 2030 and in partnership with the Saudi Esports Federation (SEF). We look forward to welcoming people from all over the world to EWC.”
Since July 3rd, the Esports World Cup has turned Riyadh into the heart of esports fandom and gaming culture. Held in Boulevard City, fans can watch their favorite athletes and clubs compete in 22 game championships for over $60 million in prize money, the largest in esports history. The eight-week-long event features numerous gaming activations, community tournaments, pop culture celebrations, and international experiences.
Mastercard’s partnership with EWC ensures an unforgettable gaming journey for all participants, aligning with the Kingdom’s vision for a vibrant and inclusive digital future.