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A strategic partnership between CARV, a leading supplier of AI and gaming modular data solutions, and Marblex, the blockchain division of Netmarble, was recently revealed. Through a deeper analysis of user behavior across Web2 and Web3 games, our cooperation seeks to transform Web3 gaming experiences.
This partnership’s main goal is to increase player involvement on a worldwide scale. Understanding consumers in their role as game developers and ecosystem builders is crucial, as highlighted by Marblex CEO Jin Pyo-Hong. By utilizing extensive data exchange, the collaboration with CARV seeks to improve user experiences on websites by more closely matching products to individual tastes.
Marblex has also made an undisclosed investment in CARV, signaling a significant stride in expanding its Web3 presence. Furthermore, CARV boasts an extensive user base of 2.2 million gamers across various platforms, including mobile, console, and PC, spanning regions like Latin America, Southeast Asia, and Europe, while maintaining stringent mobile security standards.
Victor Yu, the co-founder of CARV, expressed enthusiasm for the collaboration, highlighting Marblex’s status as a gaming and blockchain pioneer. He underscored the importance of identifying the right audience ethically and compliantly, particularly crucial for transitioning gamers from Web2 to Web3. CARV is eager to collaborate with Marblex to achieve this goal.
Giants in the business including Ponin, BNB Chain, and Avalanche have previously worked with CARV. These partnerships have accelerated CARV’s growth trajectory by utilizing authorized protocols like ERC-7231. With the help of CARV Play and Protocol, consumers will be empowered by “data self-sovereignty,” according to the company’s goal.
Marblex’s calculated action, which resulted in a noteworthy 65% decrease in losses, cemented its position as the second-largest mobile publisher in Korea. Marblex is committed to creating a game industry that is more engaging going forward.