MAGGI FUSIAN Extends Sponsorship with GIANTX for 2025

MAGGI, through its MAGGI FUSIAN line, has extended its sponsorship agreement with GIANTX for 2025. The brand will continue to appear on the sleeve of GIANTX’s team jersey in the Superliga, Spain’s top League of Legends competition.

This renewed partnership reinforces both brands’ focus on delivering content that aligns with current trends and engaging with gaming and digital entertainment audiences. MAGGI FUSIAN and GIANTX will collaborate on activations designed to connect with both long-time fans and new followers. The brand will also sustain its presence across social media, live streams, and various digital and physical platforms.

Since 2021, MAGGI FUSIAN has been a key sponsor of GIANTX, helping to solidify its presence in Spain’s esports industry. Meanwhile, GIANTX continues competing at the highest level in European esports, maintaining strong performances in both League of Legends and Valorant.

José Díaz, CEO of GIANTX, underscored the significance of this partnership, calling MAGGI one of the longest-standing supporters in the esports ecosystem and a crucial partner since the beginning.

Sílvia Morales, Brand Manager of MAGGI in Spain, expressed satisfaction with the continued collaboration, emphasizing the connection with the gaming community and the importance of supporting content that resonates with digital audiences.