Liquidnitro Games, which offers a range of services to game producers, has secured $5.25 million in a seed fundraising round led by Nexus Venture Partners, and is starting a path towards transformation.
With a strategic infusion of capital, Liquidnitro Games is poised to expand its horizons and bolster its capabilities across various domains, including art, design, engineering, product development, and marketing, as articulated by co-founder Sandeep Kowdley in an exclusive interaction with ET.
Liquidnitro Games was founded in December of last year by Kowdley, Krishna Dhanekula, Arun Kunchala, and Suresh Manthena. The company’s leadership team includes former executives from the massive video game company Electronic Arts. With a wealth of knowledge from classic games like Tetris, Plants vs. Zombies, and Need for Speed, the crew is well-positioned to rewrite the rules of gaming.
India has a strategic edge in talent acquisition, according to Sameer Brij Verma, Managing Director of Nexus Venture Partners, which has allowed Liquidnitro Games to lead the way in geo-adapted production and live services. He quoted, “India’s talent pool offers a strategic advantage, allowing us to pioneer geo-adapted production and live services, unlocking huge value for global publishers. With our unique model, we’re poised to revolutionise the games industry on a global scale, driving growth and innovation while tapping into new and diverse markets.”
Game prototyping, end-to-end live services, and strategic market entry are just a few of the capabilities Liquidnitro Games plans to provide to major gaming studios. The organization seeks to open up new development and engagement opportunities by customizing techniques to accommodate a wide range of demographics and gaming tastes.
Liquidnitro Games is still steadfast in its devotion to India even if it works with western game firms in developed countries. In addition to stressing the necessity of localizing games to duplicate the success of franchises like Call of Duty, BGMI, and Freefire, Kowdley draws attention to the enormous potential for profit in the Indian gaming market. He said, “We remain extremely bullish on India and you can successfully monetise the Indian user too, as long as you adapt your game to their tastes, as titles like Call of Duty, BGMI and Freefire have shown. This huge potential is partly the reason we started this firm, and we want to open up this potential to more international developers.”