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Lee Willows, the founder of the award-winning ESG Gaming, is set to join the Esports Betting and Gambling panel at the ESI Lisbon festival. The event, taking place at MEO Arena Lisbon from September 23rd to 25th, will see Willows contribute his expertise, drawing from his role in the safer gambling charity YGAM.
The panel will feature notable experts including Darius C. Gambino from Saul Ewing LLP, Brett Abarbanel of UNLV International Gaming Institute, and Urim Bajrami from Stadler Völke. Key topics will revolve around responsible gambling, safeguarding minors, and tackling match-fixing and other illicit activities. The discussion aims to shed light on the potential future regulatory landscape for esports betting.
Following this, Lee Willows will host an exclusive Roundtable at the Esports Leaders’ Summit. This session will delve into the gaps in esports research, addressing issues such as mental health, player burnout, and the broader social impact of gaming.
Ahead of ESI Lisbon, where ESG Gaming has been named the official not-for-profit partner, Willows expressed his gratitude and excitement. “I am extremely grateful and humbled to be participating in what will be a landmark celebration of the esports, video games, and creator economy,” he said.
He continued, “Our mission with ESG Gaming, since our inception in August 2021, has been to collaborate across the digital entertainment industry. We aim to ensure the consumer experience is inclusive and positive. We advocate for positive play by raising awareness, conducting research, and leading discussions on dark markets and the metaverse.”
Visitors to the ESG Gaming stand at ESI Lisbon will have the opportunity to experience their VR Dome, situated near the Super Stage entrance. Willows emphasized the festival’s role as a hub for industry ideas and expressed eagerness to engage with gaming publishers and gambling operators for potential collaborations.