KuCoin Pay Partners with 2Game Digital to Bring Crypto Payments to Gamers

Cryptocurrency keeps finding new ways into the everyday habits of gamers. Now, KuCoin and 2Game Digital are joining forces to make that connection even stronger.

Good to Know

• KuCoin Pay will soon power crypto payments inside 2Game Digital’s global gaming and ecommerce network.
• 2Game Digital is rolling out its own 2Game Token to fuel loyalty programs and gated rewards.
• Exclusive perks will be offered to players who choose to pay with crypto, including discounts and early token access.

For years, KuCoin has built a reputation as one of the most widely used global crypto exchanges. Through its payment arm, KuCoin Pay, the company is pushing digital assets beyond trading desks and into real-world use cases. The newest step is a partnership with 2Game Digital, the gaming ecommerce and esports division of GCL Global Holdings (Nasdaq: GCL).

By weaving KuCoin Pay into its ecosystem, 2Game Digital plans to give players the ability to shop, compete, and interact using cryptocurrency. Transactions will be faster and more secure than traditional methods, creating a smoother experience for millions of gamers worldwide.

At the same time, 2Game Digital is preparing to introduce its own 2Game Token. The token is designed for loyalty rewards, in-game exclusives, and gated competitions. That means players who hold or spend the token could unlock unique benefits that deepen engagement across the platform.

Kumiko Ho, Head of Payment Business at KuCoin, sees the move as a natural fit:

“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life. Gaming is one of the most dynamic industries embracing Web3, and by integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”

For GCL Group CEO Sebastian Toke, it’s about expanding both access and opportunity. He said:

“We’re proud to be the first in our industry to offer this groundbreaking crypto payment solution. This partnership not only opens the door to a new era of secure, instant, and seamless transactions, it also allows us to tap into a thriving global crypto community. By integrating KuCoin’s technology, we’re expanding our reach and giving millions of users new ways to engage with our platform. And for those who choose to pay with crypto, we’re unlocking exclusive perks – from special discounts to early access to 2Game Digital’s highly anticipated Token ICO. This is more than just a payment method; it’s a major step forward in redefining digital commerce.”