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The Italian Esports Awards were hosted during Milan Games Week at Rho Fiera in Milan, and they served as a focal point for a celebration of innovation and quality in the Italian gaming world. The IIDEA-hosted awards were intended to recognize exceptional companies and individuals that have made noteworthy contributions to the national gaming and esports sector.
Juventus and DSYRE, who both stood out as important characters, triumphed and took home one of the eight coveted prizes. The football team, which is well-known for both its on-field achievements and its entry into the gaming industry, worked with DSYRE to design a large stand for the occasion. The stand developed become a gathering place for fans of video games and esports, giving them access to exclusive gaming stations where they could experience FC 24 and engage with the EA FC squad, which is captained by player and coach Daniele “Dagnolf” Tealdi.
Gianmarco Pino, Brand Manager of Juventus, expressed his satisfaction with the collaboration, stating, “We continue with determination our project this year as well, demonstrating with actions our commitment to focus on this constantly growing sector.”
Juventus and DSYRE have a relationship that goes beyond the glamour of award shows. The two companies have been collaborating extensively on well-known video games, such as EA FC and Rocket League. Players Dagnolf and Danipitbull were notably confirmed for the eSerieA Roadshow for the second season in a row, demonstrating the reliability and commitment of the partnership.
Gianmarco Pino acknowledged the tangible impact of their collaboration, saying, “The eSerie A trophy, won together with Dsyre, has earned a well-deserved place in the Trophy Temple at the J Museum, highlighting our tangible commitment to promoting and supporting esports at the national level.”
Italian gaming company DSYRE has positioned itself as a link between gaming and several cultural domains, such as music, entertainment, and urban streetwear. Competing in a wide range of video games, such as Overwatch 2 and VALORANT, DSYRE’s strategy demonstrates a thorough love of the gaming industry.