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Hisense, a global frontrunner in consumer electronics, has made waves at IFA 2024 in Europe. The brand showcased cutting-edge large-screen displays and gaming-focused products, highlighting its partnerships with Black Myth: Wukong and Xbox. Under the theme “The Scenario-driven Future of Tech,” Hisense’s exhibits reflected its dedication to immersive home entertainment experiences.
Gaming continues to rise in popularity across the Middle East and Africa (MEA) region, with an increasing demand for top-tier gaming technology. Hisense, recognizing this shift, has positioned itself at the forefront, delivering next-level gaming solutions that cater to the region’s young, tech-savvy population.
At IFA 2024, Hisense’s partnership with Black Myth: Wukong grabbed the spotlight. The company’s immersive experience zone allowed attendees to dive into the adventure of the popular game. Featuring Hisense’s U7 and E7 PRO TVs, Black Myth: Wukong was brought to life in stunning 4K resolution, enhanced by 144Hz Game Mode PRO and Quantum Dot Color. Hisense’s TVs, recommended for the game, come with an exclusive Black Myth picture mode, delivering rich HDR and detailed color calibration.
The gaming experience was further enhanced with Dolby audio technology, providing deep bass and immersive sound for players. Hisense’s large-screen displays, especially the 100-inch models, created a captivating environment for gamers at the event.
Hisense also showcased its collaboration with Xbox, emphasizing its role in delivering superior gaming experiences. The Laser Cinema PX3-PRO, the first ‘Designed for Xbox’ Ultra Short Throw projector, offered a 4K display ranging from 80 to 150 inches. Certified for Dolby Vision and IMAX Enhanced, the projector ensures breathtaking visuals and seamless gameplay, thanks to a high refresh rate and Auto Low Latency Mode.
Additionally, Hisense’s 4K Laser Smart Mini Projector C2 Ultra, also Xbox-certified, further impressed IFA attendees with its 65- to 300-inch projection capabilities. It delivers sharp images even in well-lit spaces, ensuring gamers can fully immerse themselves in action-packed adventures.