Ubisoft’s founding Guillemot family, holding a 14% stake, and Chinese tech giant Tencent, with a 9.99% stake, are reportedly exploring strategic options to stabilize the company. According to sources cited by Bloomberg, the discussions are still in early stages, but one option on the table is taking the gaming company private.
After losing over half of its market value in 2024, Ubisoft has been under pressure from minority shareholders, such as AJ Invest, to consider privatization or a potential sale. These talks between the Guillemot family and Tencent are part of broader efforts to restore Ubisoft’s value.
The discussions include the possibility of a collaborative buyout, where both the founding family and Tencent could partner to take the company private. “There is no certainty a transaction will occur,” according to people familiar with the matter, and alternative strategies are also being considered.
While the buyout is just one of the options being weighed, it highlights the efforts to reorient Ubisoft’s future direction. The company has faced significant challenges in 2024, and privatization could offer a way to restructure without public market pressures. Other possibilities remain on the table, as both shareholders and leadership explore various paths forward for the gaming giant.